The Marketing Executive Circle.com

 
 
Sharing best practices with a highly selected group

Think-thanks
Think-tank sessions are organised 5 times a year and focus on real-life, practical themes.

A maximum of 25 participants is accepted to each session to ensure the efficiency of the debate and maximal experience sharing. A session is traditionally introduced by 2 or 3 practical cases whose innovative although practical nature serves as guideline for the think-tank discussion. Guest speakers are selected for having recently developed an innovative vision or implemented an inspiring marketing and/or sales strategy, lead generation initiative or commercial governance policy within his/her organization.

The sessions are facilitated by experienced moderators who ensure the interactivity and the constructiveness of the think-tank. Afterwards, a networking cocktail and a gastronomic dinner allow for engaging inter-personal discussions and building intimate relationship between participants in a relaxed, although highly professional atmosphere.

The sessions take place in distinguished locations specifically chosen for offering discreet meeting facilities, easy access and ease of parking.

See agenda here...


Workshops
Workshops and briefings from The Marketing Executive Circle gather one of the most exclusive selection of senior managers and strategists in sales and marketing.

Featuring renowned industry practitioners, those events provide participants up-to-date information relating to today's major sales and marketing management issues and challenges. Through our permanent tracking of real-life business practices, we identify the key issues that really matter in sales and marketing manager’s mind.

Our workshops and briefings are exclusively animated by experienced senior sales and marketing executives. A true channel for knowledge and new ideas, they deliver an exceptional wealth of inspiration and ideas, helping participants to reconsider their managerial landscape with completely new eyes.

See agenda here...

Common Interest Programs
Common Interest Programs (CIP) gather Fellow Members to collaboratively explore particular areas of interest, share best practices and validate solutions. A CIP program can address a sector, market segment, theme, technology, etc. Each CIP defines its own mission, objectives, deliverables and schedule to form a coalition of resources, research and contents to address specific pain points, advocacy platforms and mutual engagement.

Electronic platform
The Circle’s electronic platform, exclusively accessible by our Fellow Members, is especially designed for fostering interaction, experience sharing and knowledge exchange among them. Moreover, it enables our members to:
> Create intimate peer contacts on demand and selectively grow their relationship network
> Express their ideas, share experiences and confront different points
> Identify peers having common challenges and share knowledge with them
> Create and collaborate on projects, share best practices and related content
> Gain new insights from discussions with peers in private group settings
> Find and be introduced to the Circle’s partners at executive level

Polls, Benchmarks and Surveys
The Circle undertakes regular polls, benchmarks and surveys aimed at helping our Fellow Members identify where they effectively are in critical areas, benchmark with best practices from other companies, and evaluate how they perform compared to peers. 

 
 

  Participate to the Marketing Outlook Survey 2010

  McKinsey on marketing after the recession : the marketer’s new playbook

  Tracking Customer Sentiments in real-time

  McKinsey on 'Rebuilding corporate reputations'

  Outsourcing customer communication


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