Think-Thank Sessions
The hallmark of the Circle, think-tank sessions cover themes of critical importance in today's life of every B2B and B2C marketing decision-maker. Each session is introduced by practical cases presented by 2-3 CMOs who are carefully selected for having implemented an innovative marketing strategy, governance initiative or technology adoption program within their respective organisations. Afterwards, a thoughtful debate and lively dialogue allows for sharing best practices and experiences among participants, whose number is voluntarily limited to 30 to ensure the highest level of interactivity of the talks.
Think-tank sessions are followed by an executive dinner that enables further inter-personal discussions and intimate relationship building with other attendees. Sessions take place in distinguished venues offering executive level infrastructure, easy access and ease of parking.

CMO xChange Roundtables
CMO xChange Roundtables are sessions that gather members to collaboratively explore particular areas of interest -a sector, market segment, theme, technology…-, share best practices and evaluate solutions. Each xChange Roundtable defines its own objectives, deliverables and schedule to form a coalition of resources, research and content that address specific pain points, advocacy platforms and mutual engagement. Recent CMO xChange Roundtables addressed issues such as : Automation of demand generation; Re-thinking web interfaces upon human brain and behavior; Sales, marketing and CEO alignment; CRM strategies that really boost business; etc.

CMO Leadership Council
The CMO Leadership Council is a peer advisory group emphasizing on particular items such as analytical thinking, marketing competency management, designing a performing marketing organisation, getting on with the CEO, executing the marketing plan, CMO succession planning, etc. Delivered under the format of workshops and led by professional facilitators, the Council mixes experience confrontation, sharing of best practices, and up-to-the-minute thinking and goal setting. Details and agenda of the CMO Leadership Council are only available on demand.

Annual Marketing Roadmap Conference
The Marketing Roadmap Conference is Belgium's premier annual event for CMOs, senior marketers and senior supplier representatives. This marketing community event highlights key marketing thinkers, put innovative CMOs on stage and examines key marketing, communication, branding, media and technology trends marketers need to know –and anticipate- to make informed decisions for the years ahead.

Electronic Forum
The Circle's LinkedIn-based forum is especially designed for fostering interaction, experience sharing and knowledge exchange among members. Moreover, it enables our them to: > Create intimate peer contacts on demand and selectively grow their relationship network
> Express their ideas, share experiences and confront different points
> Identify peers having common challenges and share knowledge with them
> Create and collaborate on projects, share best practices and related content
> Gain new insights from discussions with peers in private group settings

>> Join the forum

Research
The Circle undertakes regular polls, benchmarks and surveys towards senior members to identify where they effectively are in critical marketing areas, benchmark with best practices from other companies, and evaluate how they perform compared to peers.