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Whether you are a marketing Director, Sales
Director, Senior Consultants or a representative supplier, you are
invited to submit market information, announcement, career move,
white papers and perspectives to the Circle. Submissions can be
sent via inquiries
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Finding time for the marketing strategy : How to extricate yourself from daily operations |
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At a recent dinner with a group of CMOs some weeks ago, one of them said : "We are hired to be strategic, but we are forced to spend most of our time on operational issues". Here are some thoughts that could certainly be applied by all CMOs all over the world to get out of the operational morass. Available to registered members of our LinkedIn group only.
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Harnessing technology for marketing success |
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How can marketers make sure that their resources are allocated in a way that delivers? Chetan Saiya describes technologies and best practices that enable marketers to not only survive, but thrive, amid these challenges. |
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How to increase conversion rates by 60% |
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How to increase conversion rates by 60%: the ING Direct case. "User Experience Design doesn’t win ADC prices, it wins percentages".(Oliver Reichenstein)
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Will the iPad have a real place in marketing ? |
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The launch of the iPad has driven consumers across the globe with people everywhere vying to get their hands on Apple's latest device. But the question is to know if the iPad and other tablets, aside from just a pretty piece of eye candy, will ever have a true business role. Full content available to registered members of our LinkedIn group.
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Time for marketing to collaborate ? |
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How could a marketing department within the B2B environment help deliver more qualified leads and business value in the economic recovery? By generating engaged prospects instead of so called leads, and by working in close collaboration with the sales team within a a commonly agreed commercial strategy. Full content available to registered members of our LinkedIn group.
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>>See all...
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CEO opinion: Mark Roche Garland, Doyle Collection Hotels |
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“When you focus too much on data, you stop hearing the real voice of your customers”. The hotel business is probably the one where customer experience counts more than in any other activity, and so are the economic lessons to be learned for all sectors. |
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CMO insight: Yannick Grecourt, Deutsche Bank |
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Heavy data collection about customers doesn’t necessarily brings more intimacy with clients. Accumulating and analyzing large volumes of factual data is one thing, but understanding the emotional behavior that leads clients to make decisions is another one. |
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CMO insight: Kris Vervaet, Belgacom |
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Belgacom's Marketing VP is clear: "We want to make our customers’ life easier and easier. We’ll start with a simpler pricing, more readable and easier to understand. We will also simplify our touch points like our Belgacom shops, call centers, website, and advertising campaigns". |
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Inside P&G's digital revolution |
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Robert McDonald is a CEO on a mission: to make Procter & Gamble the most technologically enabled business in the world. To get there, he is overseeing digital technology and advanced analytics across every aspect of P&G’s operations including relationships with retailers, manufactures products, brands, and customers. |
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Trends in agency compensation |
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For 45 years, the ANA (the American Advertisers Association) is fielding a unique, comprehensive, and best-selling triennial survey. The 15th edition of the ANA’s Trends in Agency Compensation survey offers clear insights into agency compensation trends, including methods of compensation, performance incentives, etc. For the first time ever, this new volume also contains the ANA’s "Trends in Digital Agency Compensation" survey. |
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Web 2.0 finds its payday, finally |
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Every new technology has its skeptics. Over the last years,that sentiment has gravitated to Web 2.0 technologies. Management is trying to understand if they are a passing fad or an enduring trend that will underwrite a new era of better corporate performance. McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.
Source: McKinsey Quarterly
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The key leadership attributes of the CMO |
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Discover the 7 crucial enabling attributes that a successful CMO has to have, and the 7 critical disabling factors that a CMO cannot afford to have. |
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