Whether you are a marketing Director, Sales
Director, Senior Consultants or a representative supplier, you are
invited to submit market information, announcement, career move,
white papers and perspectives to the Circle. Submissions can be
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Finding time for the marketing strategy : How to extricate yourself from daily operations |
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Yesterday I red an interesting article on the paradox CIOs find the most challenging. One item that comes systematically back in their minds is the lack of time for taking care about IT strategy.
Taking some seconds to think about it, I believe the paradox is the same for many CMOs. I remember a dinner with a group of CMOs some weeks ago in Antwerp where someone said : "We are hired to be strategic, but we are forced to spend most of our time on operational issues".
Here are some thoughts that could certainly be applied by all CMOs all over the world to get out of the operational morass.
Read the full story on our LinkedIn Discussion Group~- Available to Fellow Members only
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Sales & Marketing alignment: the dream becomes reality ! |
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When many companies continue to suffer from an antagonistic divide between their marketing and sales teams, some others demonstrate significant achievements through channel management as the platform for alignment, or by setting up drastic metrics that enable marketing and sales to permanently see how they perform, how the pipeline looks like and where marketing must deliver particular efforts to support sales.
What have been the key lessons from the recent think-tank session on that matter ?
Read the full story on our LinkedIn Group - Available to Fellow Members only.
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A new way to measure word-of-mouth marketing |
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Source: McKinsey Quarterly - Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. |
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Four ways to get more value from digital marketing |
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Source : McKinsey Quarterly ~ Whether by receiving marketing e-mails, searching for products on the Web, or using mobile devices to find retail coupons, almost everyone now interacts constantly online with brands. This two-way information flow not only empowers consumers but also gives marketers new ways to influence them. Yet at most companies, digital marketing is an uncoordinated mess. To learn how they can achieve revenue increases of 10 to 20 percent by unifying the end-to-end customer experience, read the article from McKinsey Quarterly. |
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Sales & Marketing alignment: the dream may become reality |
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Text and opinions on this topic are only available to registered fellow members on the marketing Executive Circle's group on LinkedIn. |
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6 approaches to spend or cut marketing in tight |
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More marketing is not absolutely the right decision. And if you can’t make a smart strategic case for how your spending is going to add value to the company, you won’t convince CEOs and CFOs to fund marketing budgets when revenues are down. |
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Marketing your Company with Real Estate |
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Deploying huge marketing efforts to run the gamut from very conservative strategies to more aggressive and forward-thinking ones, a growing number of companies are now incorporating real estate into their marketing strategies for delivering messages to specific audiences and support long-term growth and profitability. |
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Outsourcing customer communication |
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Perhaps your organization already outsources some aspect of its marketing operations. Today, more and more companies choose for outsourcing customer
communications as an effective way to bring world-class capabilities to their organization that can impact both sides of the profit equation – cost savings and revenue growth. |
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Competing on customer intelligence |
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A white paper on how to build competitive advantage based on the three I’s of Marketing |
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Tackling the multichannel marketing challenge |
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A white paper on how to differentiate the customer experience through customer insight, customer interaction and continuous improvement in marketing performance. |
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Xerox launches The One to One Lab |
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Xerox has launched its new project "The One to One Lab" which has been created in collaboration with the Belgian Post. The Lab is a veritable testing ground which demonstrates the power and accessibility of data-driven one to one marketing in order to accelerate its acceptance by the marketing communities. |
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