Whether you are a marketing Director, Sales
Director, Senior Consultants or a representative supplier, you are
invited to submit market information, announcement, career move,
white papers and perspectives to the Circle. Submissions can be
sent via
inquiries
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Participate to the Marketing Outlook Survey 2010 |
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The CMO Council invites you to join their 5,000 members in providing aggregated input for an in-depth assessment of marketing performance in 2009 and the plans, priorities, and projections for 2010. Your confidential contribution to this survey will enable you to receive a free report with revealing insights into marketing mix allocation, organizational and operational changes, as well as strategic marketing intentions and investments in 2010. Please take 15 minutes to complete the audit online and you will receive our complimentary report.
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McKinsey on marketing after the recession : the marketer’s new playbook |
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Source: McKinsey Quarterly - In previous recessions, many marketers doubled down on large, historically profitable customers, geographies, and market segments—an approach that may now be ineffective because economic woes are affecting consumers and markets in unexpected and very specific ways. Marketers should therefore toss out their historical expectations and look for emerging pockets of profitability.
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Tracking Customer Sentiments in real-time |
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Teragram Sentiment Analysis Manager (SAM) is a social media analysis tool that captures relevant product reviews enabling brand managers to analyze the sentiments expressed by their products’ end-users. SAM’s automated processes locate and analyze digital content in real time to determine the writer’s emotional meaning, identify changing trends, while catching singular product defects early. |
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The key leadership attributes of the CMO |
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Discover the 7 crucial enabling attributes that a successful CMO has to have, and the 7 critical disabling factors that a CMO cannot afford to have. |
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McKinsey on 'Rebuilding corporate reputations' |
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Source : McKinsey Quarterly - Senior executives are aware of how serious today’s reputational challenge is, as they confront the perception that some companies have violated their social contract with consumers, shareholders, regulators, and taxpayers. But repairing the damage will require boosting both the sophistication and the internal coordination of reputation efforts.
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6 approaches to spend or cut marketing in tight |
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More marketing is not absolutely the right decision. And if you can’t make a smart strategic case for how your spending is going to add value to the company, you won’t convince CEOs and CFOs to fund marketing budgets when revenues are down. |
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Marketing your Company with Real Estate |
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Deploying huge marketing efforts to run the gamut from very conservative strategies to more aggressive and forward-thinking ones, a growing number of companies are now incorporating real estate into their marketing strategies for delivering messages to specific audiences and support long-term growth and profitability. |
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Outsourcing customer communication |
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Perhaps your organization already outsources some aspect of its marketing operations. Today, more and more companies choose for outsourcing customer
communications as an effective way to bring world-class capabilities to their organization that can impact both sides of the profit equation – cost savings and revenue growth. |
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Competing on customer intelligence |
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A white paper on how to build competitive advantage based on the three I’s of Marketing |
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Tackling the multichannel marketing challenge |
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A white paper on how to differentiate the customer experience through customer insight, customer interaction and continuous improvement in marketing performance. |
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Xerox launches The One to One Lab |
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Xerox has launched its new project "The One to One Lab" which has been created in collaboration with the Belgian Post. The Lab is a veritable testing ground which demonstrates the power and accessibility of data-driven one to one marketing in order to accelerate its acceptance by the marketing communities. |
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