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 The evolving role and mandate of senior marketing leaders |
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How to develop strong, tangible and enduring brands |
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Sales and marketing alignment for business optimization |
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How to build strong marketing value propositions that hit the market |
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Squeezing more value from communication in the new media environment |
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The impact of technology on demand generation and customer experience |
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How digital marketing and social media reshape the rules of the business game |
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Measuring the marketing value through adequate metrics |
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Efficient marketing organisation structures |
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Managing the relationship with agencies, media and marketing suppliers |
Furthermore, the Marketing Executive Circle plays an active role as an advocacy platform to strengthen the stature and influence of marketing leaders towards Boards, key corporate functions and critical stakeholders. Equally important is our engagement to make marketing more focused, more accountable, more efficient, better skilled and better respected.
